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Clips from Audible

Tap, send and share.

Clips from Audible lets you share sections of your favorite audiobooks with the tap of a finger.

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FOREVER DEVELOPING

         The first ever integrated Adidas campaign designed entirely for Instagram.

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The Adidas NMD footwear line was designed for on-the-go creators inspired by the cities they call home. We needed to connect with them where they congregated—so we designed a content series optimized for Instagram that followed two film photographers as they curated a collection of the tools they used to create.

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The content was teased on the Adidas Originals Instagram feed.  A swip up lead users to interactive editorials that took them deeper into the narrative, the creative tools and the art of film photography.

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To close out each story, we turned our viewers into street photographers. In a custom 360° Google Street View experience visitors could take and upload photos to their own Instagram accounts for a chance to win our photographers’ collections.

The digital experience was bookended with physical installations of the world's oldest camera—the Camera Obscura—where visitors could explore the collection firsthand.

We extended the campaign to Adidas' retail partner Champs Sports to launch an exclusive NMD colorway.

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DEW VR Beat Drop

We threw a bunch of people out of the back of a club. The club also happened to be in an airplane. Almost no one got hurt.

We launched the new MTN DEW Label Series... out of a C-130 cargo plane. The experience was filmed in one 18-hour day, including two shooting locations, 10 skydivers and a fearless team of stunt coordinators and cameramen. We figured out some pretty fancy solves for VR VFX transitions to create a seamless in-goggle experience.

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MTN DEW + CALL OF DUTY: INTERACTIVE TRAILERS

A digital experience for DEW and Doritos' biggest promo of the year.

An interactive experience letting gamers enter codes for double experience points in Call of Duty: Black Ops III Zombies mode. Each code entered also granted them access to in-game features and exclusive cinematic content.

Within the first 48 hours—before activating support media—the videos pulled over 200,000 organic views on YouTube (along with a bunch of tinfoil hat fan conspiracy theories).

Visitors could take webcam selfies and be seamlessly embedded in the unlockable videos. Easter eggs on a whole new level.

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Supercell

ClashofClans.com and beyond.

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Supercell makes the most popular mobile games on the planet-slash-App Store-slash-multiverse. These projects ended up growing this relationship from a one-off site build to an AOR account.

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The BoomBox

Boom Beach better.

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We created the Boom Beach BoomBox, an in-game messaging hub that organizes and pushes tailored, relevant content for players based on their progression. Troop profiles, event details, strategy breakdowns, community videos, Lt. Hammerman’s favorite color—all at your fingertips.

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dEW VR Racing

Alt Title: "Let's Make a Video Game."

This interactive VR experience put fans behind the wheel of their favorite NASCAR stock cars. Viewers choose their own adventure, unlocking branded racing worlds inspired by Mountain Dew. We brought the experience on the road to NASCAR events, as well as YouTube 360°. Featured on: FastcoCampaign MagazineUSA TodayCreativity OnlineDigiday.

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NICK: A VERY VR VIDEO GAME

It's time to kick some Christmass.

Every agency makes a holiday card, so we decided to make a holiday game. Enter Nick: a room-scale VR video game built in the Unreal Engine for the HTC Vive. Play as a survivalist Santa fighting for your life against an evil A.I. in a post-apocalyptic wasteland. Use the "Santa's Little Helper" suction gun alongside your trusty mallet to shore up your defenses and beat back an endless robo-elf onslaught. Bonus: become embarrassing Snapchat fodder as you flail wildly IRL.

Featured in the 4 A’s, Adweek and Digiday. Check out my interview with Diverge to learn a bit more about the thinking and process that went into the game.

Won an FWA.

Beat back endless hordes of robot elves.

Beat back endless hordes of robot elves.

Board up the windows to shore up your defenses.

Board up the windows to shore up your defenses.

When in doubt, hit 'em with a hammer.

When in doubt, hit 'em with a hammer.

Use "Santa's Little Helper" to weaponize debris.

Use "Santa's Little Helper" to weaponize debris.

Meet your foes: Hammer'd, Smash'd and Sawzy. They each have unique powers and abilities, but share the same goal: total and complete annihilation.

A little character development goes a long way.

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DEWcision 2016

Baja Blast or Pitch Black? The nation needs to know.

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Introducing DEWcision 2016, the summer DEW campaign where fans could decide between two brands in a non-stop onslaught of digital and social voting. The winning brand stayed on store shelves, while the loser was banished for good.

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All digital activity—from web visits to Tweeting to Facebook posting—counted as a vote. We created custom art for fans to rep their flavor on Facebook, as well as a branded profile filter to get even more personal.  Fans also participated in a slew of DEW-specific social contests to add even more votes to their favorite flavors.

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Spoiler alert: Pitch Black won. Electoral college, eat your heart out.

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MTN DEW KICKSTART

Digital Super Bowl activation.

We created the digital home for Puppymonkeybaby, Kickstart's polarizing diapered mascot. We also let fans create and share their own ridiculous hybrids through an interactive web module. Play mad scientist by moving the slider to select different body parts. Weird, right? When you're done, share the little monster over social. There are over 4,000 possible character combinations.

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