Challenge: Combat childhood obesity. Where does it all begin? With kids, and their tablets, their lack of enthusiasm for physical activity, and their love for French fries.
Solution: NomNom is a game that teaches kids and parents about the real effects of proper nutrition and diet. Kids pick a pet and “feed” it by scanning the barcode or taking a photo of food they have in their homes. If the choices are bad, the animal will get sick and die. You take it from there.