Launching MTN DEW Black Label with a can’t-miss VR experience debuting at Coachella.

Idea

An adrenaline-fueled VR experience beginning in a nightclub. Make your way to the DJ booth and the back of the room splits open.

Turns out you're 25,000 feet above the Mojave desert — and it’s go time.

Recognition

The Drum
AdAge
Little Black Book
Campaign Live

The shoot

One 18-hour shooting day, two shooting locations, a C-130 cargo plane, and ten skydivers.